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Integrating FullSession with Zapier

This article states the steps needed to integrate FullSession site with Zapier

Updated today

This guide outlines the steps for integrating FullSession with Zapier to automate your workflows and connect FullSession data with 5,000+ apps. The FullSession-Zapier integration provides two powerful triggers that enable you to automatically send session data and user trend alerts to your favorite tools, streamlining your workflow without manual data transfers.

The two available triggers are:

  1. Session Converted - Triggers when a user completes a specific funnel, sending session data to Zapier

  2. User Trend Alert Received - Triggers when a user trend alert meets its threshold, sending alert and metric data to Zapier

By integrating FullSession with Zapier, you can:

  • Automate actions when users convert - Send session data to your CRM, send notifications, or trigger follow-up workflows

  • Get alerted on user trend changes - Monitor your user metrics and automatically respond when thresholds are met

  • Connect with 5,000+ apps - Integrate FullSession with your entire tech stack

  • Eliminate manual data entry and focus on what matters

Upon completing this tutorial, you'll be able to create automated workflows (Zaps) that trigger actions in other apps whenever these two events occur in FullSession.

Prerequisites

Before you begin, ensure you have:

  • A FullSession account with an active site

  • A Zapier account (free or paid)

For Session Converted trigger:

  • At least one funnel configured in FullSession

For User Trend Alert trigger:

  • At least one user trend alert set up with specific segment, aggregation period, and threshold

What Can You Do with FullSession + Zapier?

The FullSession-Zapier integration provides two powerful triggers that you can use to automate your workflows:

1. Session Converted

This trigger fires when a user completes a conversion on a specific funnel you've configured in FullSession. When triggered, FullSession sends the complete session data to Zapier, including:

  • User identification (name, email, UUID)

  • Traffic source data (UTM parameters, GCLID)

  • Session metadata (browser, device, OS, location)

  • Referrer information and session start time

Use this trigger when: You want to automate actions based on specific user conversions (e.g., signup, purchase, form submission).

2. User Trend Alert Received

This trigger fires when a user trend alert you've configured meets its threshold conditions. These alerts are set on specific segments in your User Trends chart with your chosen configurations (daily, weekly, or monthly aggregation) and threshold values. When triggered, FullSession sends information about the alert and the user trend metrics that met the threshold, including:

  • Alert details and configuration (threshold, operator, aggregation type)

  • Current metric value vs. previous period value

  • Site and segment information

  • When the alert was triggered

Use this trigger when: You want to be notified or take automated actions when user metrics change significantly (e.g., traffic drops, engagement spikes).

Session Converted Trigger

This complete tutorial shows you how to set up a Zap that sends a Slack notification whenever a user completes your funnel.

Part A: Create a Funnel in FullSession

Before setting up your Zap, you need to create a funnel in FullSession to track conversions.

  1. Log in to your FullSession account

  2. Navigate to Funnels in the sidebar

  3. Add wanted steps for the funnel

  4. Save the funnel with proper name

Part B: Create the Zap in Zapier

Now that your funnel is ready, let's create the automation in Zapier.

Step 1: Create a New Zap

  1. Log in to your Zapier account

  2. Click Create Button Then choose Zap

Step 2: Set Up the Trigger

  1. Click on Trigger section

  2. Search for FullSession And select it as your app

  3. Choose Session Converted as the trigger event

Step 3: Connect Your FullSession Account

  1. Click on Account and Click “Connect a new account”

  2. You'll be redirected to Full Session's authorization page you need to authenticate your account

  3. Once you finish authenticating You'll be redirected back to Zapier and the Setup page will look something like this

    Note: This authentication happens once. After connecting, you can use your FullSession account in any Zap.

  4. Click Continue to go to the Configure Step

Step 4: Configure the Trigger

  1. Choose Site: Select the site where your funnel is configured

  2. Choose Funnel: Select The funnel you have created in the previews step

  3. Click Continue

Step 5: Test the Trigger

  1. In the Test page Click Test trigger button to fetch test data

  2. You will get latest sessions that are converted for the chosen funnel, select a row to use it later as data example for the action and click on Continue with selected record

Step 6: Set Up the Action (Slack)

  1. Search for and select Slack

  2. Choose action event: Send Channel Message

  3. Click on Sign In and login to your slack account

  4. Click Continue

Step 7: Customize the Slack Message

  1. Channel: Select your channel (e.g., #conversions or #sales)

  2. Message Text: Click in the field and insert FullSession data:

  3. Click Continue

Step 7: Test the Action

  1. Click Test Step

  2. Check your Slack channel to verify the message appears correctly

  3. If the message looks good, Review your input and output for the zap and click Publish

  4. Your Zap is now active!

User Trend Alert Trigger

This complete tutorial shows you how to set up a Zap that sends an email when your Weekly Active Users drops by more than 20%.

Part A: Create a User Trend Alert in FullSession

Before setting up your Zap, you need to create an alert in FullSession to monitor user trends.

Step 1: Create Alert

  1. Log in to your FullSession account

  2. Create Or choose Already Existed Segment Segment

  3. Scroll to the User Trends Chart and click on Create alert Button (if you cannot see it make sure to you selected a segment)

  4. Choose “Weekly” and “Relative Change” and then choose “Decreased by” “20%” then click continue

  5. You can customize the alert by choosing how many time to be notified and where in the app but we will choose notify me “1” times a day, this will make sure the zap get triggered at most one time each day

6. Click Continue and give the alert unique name to reference it later in Zapier then click Create

Part B: Create the Zap in Zapier

Step 1: Create a New Zap

  1. Log in to your Zapier account

  2. Click Create Button Then choose Zap

Step 2: Set Up the Trigger

  1. Click on Trigger section

  2. Search for FullSession And select it as your app

  3. Choose User Trend Alert Received as the trigger event

Step 3: Connect Your FullSession Account

  1. Click on Account and Click “Connect a new account”

  2. You'll be redirected to Full Session's authorization page you need to authenticate your account

  3. Once you finish authenticating You'll be redirected back to Zapier and the Setup page will look something like this

Note: This authentication happens once. After connecting, you can use your FullSession account in any Zap.

4. Click Continue to go to the Configure Step

Step 4: Configure the Trigger

  1. Choose Alert: Select The Alert you created from the drop down menu

  2. Click Continue

Step 5: Test the Trigger

  1. Click Test trigger to pull in recent alert data

  2. Zapier will retrieve a recent alert notification (if available otherwise you can skip the test and get mocked data)

  3. Review the data returned and click continue

Step 6: Set Up the Action (Email)

  1. Search for and select Email

  2. Choose action event: Send Outbound Email

  3. Click Continue

Step 7: Customize the Email

  1. To: Enter the email address(es) to notify (e.g., operations@yourcompany.com)

  2. Subject: Create a clear subject line

  3. Body: Compose a detailed email using FullSession data

  4. Click Continue

Step 8: Test the Action

  1. Click Test Step

  2. Zapier will send a test email, Check your inbox to verify the email appears correctly

  3. If the email looks good,, Review your input and output for the zap and click Publish

  4. Your Zap is now active!

Available Triggers Reference

Session Converted

When it triggers: When a user completes a conversion on a specific funnel you’ve configured in FullSession

What FullSession sends: Complete session data for the converted session, including user identification, traffic source, device information, and location data

Configuration Required:

  • Site: Select which site to monitor

  • Funnel: Select which specific funnel conversion should trigger this Zap

Data Fields Sent to Zapier:

Field

Type

Description

uuid

String

Unique session identifier

name

String

User’s name (if identified)

email

String

User’s email (if identified)

utmSource

String

Marketing source

utmMedium

String

Marketing medium

utmCampaign

String

Marketing campaign

GCLID

String

Google Click Identifier

browser

String

Browser name

browserVersion

String

Browser version

device

String

Device type (Desktop/Mobile/Tablet)

os

String

Operating system

city

String

User’s city

country

String

User’s country

countryCode

String

ISO country code

region

String

User’s region/state

referrer

String

Referring URL

startTime

DateTime

Session start timestamp

User Trend Alert Received

When it triggers: When a user trend alert you've set up meets its threshold conditions

What FullSession sends: Information about the alert configuration and the user trend metrics that triggered it, including current vs. previous period values

How it works:

You configure alerts in FullSession on specific segments in your User Trends chart. You set:

  • Which segment to monitor

  • Aggregation period (daily, weekly, or monthly)

  • Threshold value and operator (greater than, less than, etc.)

When the metrics meet your threshold conditions, FullSession triggers this Zap and sends the alert data.

Configuration Required:

  • Alert: Select which user trend alert should trigger this Zap (from your configured alerts in FullSession)

Data Fields Sent to Zapier:

Related Articles
Welcome to FullSession
Most common 11 use cases
Enhancing Session Insights With Custom Events
Retrieve Website Sessions - API
Integrating Fullsession with HubSpot
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